986,000 sq ft of industrial warehousing proposed for farmland outside Purcellville — in direct violation of Loudoun's own General Plan and zoning ordinance.
On May 19, the Loudoun County Board of Supervisors will hold its final hearing and vote on LEGI-2023-0080 — an application by JK Land Holdings to rezone agricultural land at the intersection of Hirst Road and Purcellville Road into a nearly one-million-square-foot industrial park.
Under current zoning, this land supports a maximum of 39 homes on 3-acre lots — roughly 160,000 square feet of development. The Valley Commerce Center (VCC) would multiply that footprint sixfold. Loudoun County's own Department of Planning and Zoning staff have repeatedly flagged the application as contrary to the General Plan and zoning regulations.
JK Land Holdings is among the largest landowners in Loudoun County and one of the leading data center land speculators in the region. The precedent this decision sets cannot be overstated.
The proposed VCC site sits directly adjacent to the residential communities of Wright Farm, Mayfair (Autumn Hill), and Chestnut Overlook — neighborhoods whose residents bought homes expecting a rural character that this development would permanently destroy.
At 986,000 square feet, the VCC would dwarf every existing commercial development in Purcellville and fundamentally alter the character of a town built around a modest, rural mixed-use identity. This is not incremental growth — it is an industrial transplant from eastern Loudoun into western farmland.
The intersections at Hirst Road and Purcellville/Hatcher Road are already failing — not as a subjective judgment, but by the specific measurements and models used by expert traffic engineers. Adding heavy 18-wheelers to a residential network complicated by Woodgrove High School traffic is not a manageable incremental impact.
Loudoun's Zoning Ordinance explicitly prohibits industrial and flex development in areas without public utility service — for good reason. JK proposes to supply a nearly one-million-square-foot industrial facility via on-site wells, in an area that is already frequently under drought restrictions.
The communities of Wright Farm, Mayfair, and Chestnut Overlook have actively opposed this application for years. A recent survey recorded 93% opposition — 228 of 244 responses. The Town of Purcellville has twice rejected JK's proposal to allow VCC development and incorporate the land into the town limits.
County planning staff have consistently flagged the application as contrary to both the Loudoun General Plan and current zoning regulations. These policies were developed over nearly a decade with extensive community and expert input. Cosmetic concessions — faux farm facades, a crosswalk, a bus shelter — do not address the fundamental incompatibility of this project with the land use framework Loudoun has built.
One of the primary justifications offered for the VCC is the current shortage of industrial and flex space in eastern Loudoun County. The Board is being asked to treat that shortage as grounds to open up farmland in western Loudoun for industrial use.
JK Land Holdings is one of the largest landowners in Loudoun County and a leading data center land speculator. The logic applied to approve the VCC will not stay contained to this parcel. Every rural landowner in western Loudoun should understand what approving this application means for the long-term character of the countryside they chose.
May 19, 2026 — Loudoun County Board of Supervisors. Each speaker receives 2 minutes. Coordinated testimony is more effective than repetition. If you plan to speak, notify the organizers so talking points can be aligned. Meeting details →
Contact to coordinate:
Write to the Board today. Reference application LEGI-2023-0080 and state your opposition to the proposed zoning change. You can also submit comments through Loudoun's Land Applications and Comments portal.
Share this page with neighbors, friends, and anyone who cares about the character of western Loudoun. The rural communities of Wright Farm, Mayfair, Chestnut Overlook, and Purcellville itself need broad support — not just from immediate neighbors.
The Unison Preservation Society has been working to preserve this landscape for decades. This is one of the most consequential land use decisions in recent memory.
Unison Preservation Society →There is a legitimate case to be made for some low-intensity industrial space on the southern portion of the VCC site, adjacent to Route 7 business uses and existing industrial/flex development. Such use could be defensible if properly conditioned to:
The VCC as proposed meets none of these conditions. Until it does, opposition to this application is the only rational position.